Wyndham: Hotel owners 'confident' in industry resilience
by Jena Tesse Fox, June 2, 2025
Capitalizing on Extended-Stay
Extended-stay hotels continue to be front and center for hotel owners and developers. Buoyed by historically high demand and developer ROI, nearly all surveyed (96 percent) see opportunity in extended-stay, highlighting it as an investment with great potential.
Discussing the segment, owners and developers said:
The Model Matters: Operating in extended-stay means operating in a way that’s different from traditional brands. Nearly three-out-of-five surveyed (59 percent) recognize this, a highlight that embracing the unique operating model of extended-stay is critical to success.
All Eyes on Infrastructure: With historic multi-year infrastructure spend on the rise, 100 percent of respondents said they anticipate an increase in new business over the next five years (including those outside of the extended-stay segment) as a result of the many projects these investments are funding.
Cross-Sell and Upsell are Key: Both in extended-stay and beyond, when it comes to driving increased revenue, more than 80 percent of hotel owners and property developers say cross-sell and upsell opportunities are key, describing them as either critical or very important to their hotel’s success.