6 Key Takeaways from HD Expo + Conference 2025

by hospitality design  May 13,2025

1. Design for all generations

Guests are increasingly traveling with children, parents, and grandparents, and want communal spaces that are flexible and welcoming to all ages. Rather than isolating families into kid zones, brands like Marriott are focused on layered environments that preserve the guest experience while offering comfort and flexibility. “We’re trying to create blur moments between adults-only spaces at all-inclusives and the spaces where families hang out,says Larry Traxler of Hilton. He also pointed to Hilton’s new ability to book multiple adjoining rooms to accommodate larger families. 

2. Big impact with smaller budgets

When it comes to FF&E, sourcing locally offers both budget savings and unique design. “Buy local,” says Lisa Pasternack of Four Seasons. “You’ll find something unique that you can’t get anywhere else—and probably for a lot less than getting it shipped.”

3. Emerging markets are on the rise

Ashley Ewing Parrott of AEP Consulting and the Saturday Crowd sees opportunity in following migration trends. “Where are young professionals moving? What cities in the U.S. are focusing on infrastructure and tech investment? Those are the cities we want to consider,”

4. Optimism in uncertain times

Despite macroeconomic uncertainty, the tone among hospitality leaders remains optimistic, with many continuing to pursue growth and repositioning strategies.

5. Wellness is all about belonging

Emotional connection remains the foundation of a successful wellness strategy.

6. Keeping up with AI

Somebody that has no experience can deliver something that looks really polished.